You’ve mastered click and form-fill tracking in Facebook Ads Manager. But what happens after someone converts, like when a deal closes in your CRM, a phone call finishes, or a contract is signed? Those off-site events are where real revenue lives, yet they rarely make their way back into Facebook.
What that costs you:
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Budget goes to low-intent leads that sales can’t close
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You can’t tell which ads earn money and which just burn it
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Tweaks take weeks because you’re waiting on spreadsheets, exports, or dev help
The solution: Automate sending the conversion events that matter back to Facebook
Zapier’s Facebook Conversions integration streams real outcomes—sales, demos, purchases—straight from your CRM to Ads Manager. This way, Facebook learns from actual buyers, not clickers.
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❤️ Why marketers love it |
📈 What it means in the real world |
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Real-time revenue signals |
No more guessing. See which ad sets drive dollars, not just clicks. |
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Automatic, zero-code setup |
Build once in Zapier. No CSVs, no scripts, no engineering tickets. |
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Faster testing cycles |
Teams like Synthesia iterate 4× faster and save 10 hours a week. |
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Prove ROI instantly |
Zapier Solution Partner Matix Flows cut CPL by 35% and grew revenue 47% in six months for their client. |
Try it free: Optimize your ad tracking free for 6 months
For a limited time, you can send up to 2,000 “Send Funnel Event” conversions to Facebook each month—free for six months. Perfect for proving the lift before you spend a cent on tasks.
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Who qualifies? It’s available for all Zapier users on any plan, except for accounts that have sent a Send Funnel Event Action in the past 90 days.
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How to activate? Build and run a Zap with the Send Funnel Event → Facebook Conversions step anytime on or after July 23, 2025—no extra setup required
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What’s covered? Send Funnel Event steps are free; all other Zap actions use your regular task allocation
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Duration: Six calendar months from your first eligible run of your Zap. You’ll receive a new 2,000-task credit each month; unused tasks don’t roll over
See full-funnel tracking in action
The easiest way to get a sense of how this works for real advertisers is with our on-demand webinar, “Automate Your Lead Funnel for More Sales with Meta x Zapier.” Watch a Meta product marketer and a Zapier Solution Partner build the workflow live—and steal their blueprint in under 30 minutes.
Watch it now, apply the blueprint today, and start optimizing toward real revenue. 👉 Watch the on-demand webinar
Build your first “revenue feedback” Zap
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Trigger: Your CRM (Salesforce Opportunity won, HubSpot deal closed, etc.).
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Action: Send Funnel Event → Facebook Conversions.
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Map fields like Deal Value, Lead ID, and Timestamp.
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Test, turn it on, and enjoy 2,000 free revenue signals every month.
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
More popular workflows to try now
Ready to let Facebook hunt for real buyers?
Skip the manual uploads and broken scripts. With six months of free revenue signals, you can see the impact before you pay a penny.
Questions? Visit our Help Center or reach out to your Zapier rep for guidance.