Pet care isn’t just about fluffy coats and wagging tails. It’s a business built on precision, scheduling, and clear communication. For Waggles Pet Resort, rising demand came with an overwhelming load of manual admin work.
“We’re talking constant updates across multiple systems,” said Fausto Nuñez, senior consultant at Ridgeline Agency. “The team had to update the CRM, the helpdesk, the calendar, and send reminders by phone or email. All of it was manual, several times a day.”
This workload left staff overwhelmed and customers waiting. More importantly, it limited the business’s ability to grow and deliver the high-touch care their clients expected.
That’s when Ridgeline Agency, a Zapier Solution Partner, stepped in to help.
“A lot of businesses think automation is just for big tech or enterprise,” said Robert Durrette, founder of Ridgeline Agency. “But the most transformational work we’re doing right now is with the brick-and-mortar businesses people walk by every day.”
The challenge: Too much manual work, not enough time
Waggles offers services like dog boarding, daycare, and training evaluations. Before any dog can join, they must pass a behavior screening. That process involves outreach, scheduling, evaluation, and follow-up.
“They were doing all of that manually. If a customer booked an evaluation, the staff had to follow up by phone, send reminders, log the details in the CRM, and update the support system. That kind of repetition creates delays and errors,” said Fausto.
The team was spending valuable hours on tasks that could easily be automated. That admin time was limiting the number of dogs they could onboard, which directly impacted revenue.
The solution: Simplify scheduling and automatically sync customer data
Ridgeline built a Zapier workflow connecting Waggles’ CRM, helpdesk, and phone system. Waggle’s CRM, ProPet, is a niche CRM without a public Zapier integration, but Ridgeline discovered it had a private one available by request.
“We always recommend reaching out to your vendors to ask about Zapier,” Fausto said. “ProPet had an internal integration we were able to access, and that made all the difference.”
With the systems connected, Ridgeline built a Zap automating the entire training evaluation workflow. Here’s how it works:
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Triggers when a new training evaluation is scheduled in ProPet
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Checks for duplicates and formats the event date
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Finds the customer in Zendesk and creates a support ticket
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Sends a calendar invite and, if needed, a phone reminder through JustCall
The result is a fully automated process that runs in the background. The team no longer has to juggle systems or risk missing a step.
“The only thing they do now is follow up if a customer responds. Everything else is handled,” said Fausto.
This automation saves the pet resort 15 to 20 hours every week and significantly improves the client experience.
Building trust one Zap at a time
Ridgeline Agency has worked with hundreds of businesses, but its approach is always the same: start small, build trust, and scale.
“Many small businesses are skeptical about automation,” Fausto said. “We show them how one simple Zap can make a difference. Once they see the results, they’re excited to do more.”
Here’s what Ridgeline automated next:
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Scheduling for special events like bath days and tour days
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Syncing contacts across platforms
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Logging and tracking customer interactions
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Sending reminders and follow-ups for bookings
As a result, Waggles has cut administrative time by 75 percent and can now onboard more dogs with the same staff.
“The owner even upgraded their Zapier plan because they want to keep going. They’ve seen what automation can do,” Fausto said.
Results at a glance
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15-20 hours per week saved
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75% reduction in admin time
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Onboarding more dogs without adding staff
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Fewer data errors and no duplicate scheduling
Helping local businesses grow smarter
With each new workflow, Ridgeline Agency is proving that automation isn’t just a tech upgrade, it’s a growth strategy. By simplifying the day-to-day, they’re helping local businesses focus on what they do best.
“Efficiency isn’t a luxury,” said Robert. “It’s the foundation of sustainability for small businesses. Automation lets them stay competitive, save time, and deliver better service.” With each new workflow, Ridgeline Agency is helping local businesses build smarter, more resilient operations that scale.