Google’s Gemini era has been in full swing over the past year, integrating its Gemini family of AI models into nearly every corner of its product suite—from Google search to Google Workspace and beyond. Of course, the most obvious place Google deploys AI is its chatbot (formerly called Bard).
Gemini the chatbot can browse the web, conduct in-depth research, analyze data, connect with other Google products—you name it, it can do it. But you can take its capabilities even further with Zapier’s Google AI Studio integration.
With it, you can pull the power of Gemini into the rest of your tech stack so that it becomes a hands-on collaborator across teams, processes, and automated workflows. Here’s how.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Analyze audio and image files
Because Gemini is trained on different types of media, you can use it to analyze images and other files (like transcripts or audio recordings).
For example, do you need to generate quick summaries of a meeting transcript without reading through a 15-page document? Or maybe you need to analyze a detailed graph for a sales meeting?
Use these Zaps to collect those files from your file storage app or an AI transcription tool (like Fathom or tl;dv), have Google AI Studio analyze and interpret them, then log them in Google Sheets or send them to Slack.
Create tasks from your communication tools
Tasks aren’t necessarily logged in your project management tools right away. There are usually processes that need to happen first. Your manager might have to approve another team’s project request in Slack or a department head might email your whole team with a campaign idea first, for example.
Instead of scraping that information, piecing it together to form briefs or task outlines, and then copying it into the right app manually, you can use automation and AI to do it for you. With these Zaps, Google AI Studio will help draft clear tasks from email and Slack activities, then add them straight to your chosen task management tool.
Do you and your team spend most of your time working in Slack? You can also pull in the power of Google AI Studio directly into the team chat app to experiment with its capabilities. With this Zap, anyone can have a conversation with Gemini inside a specific Slack channel.
You and your team could get AI-generated answers about specific projects, ask for coding assistance, or even use it to brainstorm new ideas.
Automate keyword research
Effective SEO strategies start with strong keyword insights—but running the same analysis manually across dozens of websites and blog pages doesn’t scale. Instead, use Zapier.
With Zapier’s Chrome extension, you can push content directly from your browser to Google AI Studio with a single click. From there, Google AI Studio analyzes the content for keyword opportunities and automatically logs the results in Google Sheets or Zapier Tables—no switching tools required.
It’s an easy way to scale your keyword research process and build a growing bank of insights to inform blog content, campaign copy, and SEO strategy.
Spreadsheets are great for storing information, but they’re not built for acting on it quickly. For a more dynamic automated system, try Zapier Tables. With it, you can store data, trigger automations, and connect all your organization’s apps and workflows to your spreadsheet data.
Respond to online reviews and social media messages
We all know the importance of providing solid experiences for your audience. A lot of that comes down to making sure your existing customer base feels heard—be that through online reviews, social media messages, or even emails they send to your business.
Yet scaling those replies can be tricky, especially if your social media accounts are as active as they are engaging. Fortunately, these Zaps can prompt Gemini to respond to (or analyze) those messages at scale, allowing you to send faster replies with all the business context you need.
Create content for marketing campaigns
Now let’s be crystal clear: AI shouldn’t replace writers. (And I’m not just saying that because I’m a writer.)
But by writing effective prompts, AI tools can still help you outline and create solid starting points across content marketing. For example, AI can help you write blog outlines, format newsletter content, and even generate campaign ideas.
With these Zaps, Google AI Studio will collect your briefs that get logged in Airtable or Google Forms, then create an outline for you. Finally, Zapier will send them to WordPress or Google Sheets so you can use them as a frame of reference when you’re ready to get started.
Analyze form submissions and tickets
When it comes to keeping your customers happy, a streamlined process is absolutely key. When users encounter issues or request new product features, your support teams need to know right away so they can start triaging solutions.
The only problem? When customers submit issues or feedback, they often don’t provide a whole lot of context, which can slow your team down. But AI can help fill in the blanks and even offer solutions based on what your customers say.
These Zaps will collect form responses from your customers or issues logged in tools like Jira or Zendesk, then send them to Google AI Studio for analysis. Finally, Zapier will send those code snippets and product recommendations straight to another app (like Jira or Slack).
Scale your business faster with the power of Google AI Studio
No matter how you’re using Google Gemini, pairing it with Zapier to automate your workflows can help you scale your operations and output faster—especially if you already live in Google’s apps.
Ready to give it a go? See what you can build with Google AI Studio and start scaling today.
This article was originally published in July 2024. It was most recently updated in June 2025.